The Journey  

ACT ONE: The Whirlwind

* Lou picked the music, Norman created the stuff in between. They were two of the pioneers in the development of several major rock stations across the United States and, along the way, fine tuning marketing concept effectiveness as it related to this new format.

San Francisco, during the legendary “Summer of Love,” along with his partner Lou Waters, Norman helped develop KMPX-FM: The first FM rock station in America. CBS took notice of the programming team’s success and brought them to the group flagship WCBS-FM on the 14th floor of Black Rock.

John Lennon and Yoko Ono’s Kharma Productions. Toronto, Canada – “It was a mind-expanding experience”. As their media relations person, Norman gained unique and invaluable insight into marketing and advertising.

Norman and Lou came together to launch KWFM in Tucson, AZ. then split up with Lou going into television and Norman to Phoenix’s KDKB.

KKOK Seattle, Norman increased the mid-day ratings by nearly 12% to Number 1 Female 25-54 and number 3 Adults 18 – 49.

ACT TWO: The Transition

1976 - Norman originally traveled to San Diego to attend the wedding of his friend Lou Waters, who would soon begin a 23 year run as a founding anchor of CNN. Norman’s entry into the market was as part of the original KPRI staff.

1977 – Crafted the first formally organized Creative Services Department for San Diego’s legendary rock station, KGB. During his six year run, and under the guidance of GM Jim Price, Norman helped them achieve record-breaking growth.

1984 - Tuesday Productions commissioned him to write, produce and host, a 13 hour holiday special, “This is Christmas”. It ran in syndication for six years.

1985 – Jim Price and Norman team up again at KyXy, winner of the prestigious Marconi Award for Broadcast Excellence. During his 5 years with KyXy he conceived and produced over 300 live promotional and community tie-in events.

1990 - His former Program Director at KGB, Larry Bruce, hires him away from KyXy to join him at his new station “CLASSIC 103”. where he wrote, produced and hosted more than 100 hours of “The Beatles, An Ongoing Story” The program aired on Sunday 11A-Noon garnering the stations highest weekend ratings ever. Monday through Friday he assisted the sales and marketing departments with creative.

The Awards Years 1989 – 1991: Norman submitted 5 for the CLIO and two for the IBA. Every one of Norman’s entries were nominated as a CLIO finalist and he won the IBA’s. Additionally, The San Diego Water Authority spot was entered by the agency, for the Southern California Broadcasters Association’s Sunny Award – It won First Place Talk Category and Second Place Drama Presentation.

“ I had never entered before, nor have I since. It was a phase I went through to see what would happen – I’m grateful for the recognition”

1992 - Tuesday Productions asks Norman to conduct seminars on radio advertising. Including ABC Radio’s medium and small market affiliates, he presented seminars in hundreds of cities and towns, After 3 years of being - “on the road again” - he chose to hang at home.

1995 – While at Tuesday Productions, Norman developed a creative relationship with James Singer, President and owner of Namebase, a naming - branding company. "We started in San Diego" [offices now in midtown Manhattan]. During the ensuing six years Jim and Norman created scores of names for businesses in America and Europe, including American Airlines, Roche Pharmaceuticals, Honda, KIA, IBM Software and UPS.

ACT THREE: Settling In / The Voice Over Studio

Since 2001, from his home based studio in San Diego, CA, the great majority of his work is doing voice overs and narration for station clients / agencies in communities across the nation.

You can reach Norman via Artist Management in San Diego and Orange Counties, CA, [see Contact]. His studio direct line is 619-980-1841 or by email at

Turnaround, depending on scope, is typically two to three days.

You will find Norman a pleasure to work with.